What are cookies and how they are used by marketers?

Most of you might have visited a website and it tells you to accept cookies to continue browsing. So what are these cookies? Definitely not the food.

Cookies are small files that websites place on your computer or phone to monitor browsing activities. They can store information such as pages visited, preferred language, login credentials, etc. They are generally meant to Improve your browser experience but marketing teams now heavily use these to hit you with adverts. Let me give you a scenario to relate, have you ever searched something likes clothes or tourists destinations then over a sudden when you go to your social media you start getting adverts related to the things you were searching? Yap, that’s what cookies can do. Your browsing activity is tracked and the data is used to serve you with relevant adverts.

You can clear cookies if you don’t want them by go to your browser settings. #Cookies

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