Google Analytics is a platform designed to provide businesses and website owners with more advanced insights and analysis of their online traffic and user behaviour.
So what is Good Analytics 4?
Google Analytics 4 (GA4) is the latest version of the platform which came after Universal Analytics (UA) which has been around for a while. UA focussed more on pageviews while GA4 is focussing more on events rather than page views so this helps you to track more detailed user interactions on your website, such as button clicks, video views, downloads, etc. GA4 also has machine learning capabilities that can help you identify trends and patterns in your data.
Jump on GA4 today by visiting https://analytics.google.com #GoogleAnalytics4
